Adventures in Branding Failure

Via Twitchy comes this news of a browser extension from American Bridge (one of David Brock’s liberal super-PACs) that changes “Trump” to “Steve Bannon.”

Evidently love now Steve Bannons hate.

This has to be one of the more remarkable branding failures of recent memory. Liberals have spent the last year engaged in nonstop demonization of Donald Trump, evidently believing that if they just called him SuperExtraMegaHitler with a side order of cheese fries enough, voters would come to see him with the gut-level personal distaste they did and he would never be elected.

This little prank from one of Brock’s groups confirms that tactic not only failed, but keeps failing. Instead of continuing their futile attempts to demonize President Trump, some liberal elites have obviously decided that it’s more productive to demonize Bannon as “the new Karl Rove.” The problem with this approach is that while everyone knows who Trump is, I doubt 90+% of the electorate knows who Bannon is.

Jimmy Kimmel should set up one of those man-in-the-street-quiz segments where people are asked: “Who is Steve Bannon? A. An aide to President Trump, or B. The guy who turns into The Incredible Hulk?” I’m betting most people pick B.

The other problem with this approach: the “demonize Karl Rove as the evil mastermind tactic” didn’t work either, as it failed to prevent Bush43 from being elected to a second term.

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