For those unaware of her, Taylor Lorenz is a crazy, left-wing social justice activist masquerading as a journalist, as well as an accused lizard person.
She also just broke a major pay-for-play story about the terminally online left: “A Dark Money Group Is Secretly Funding High-Profile Democratic Influencers.”
In a private group chat in June, dozens of Democratic political influencers discussed whether to take advantage of an enticing opportunity. They were being offered $8,000 per month to take part in a secretive program aimed at bolstering Democratic messaging on the internet.
But the contract sent to them from Chorus, the nonprofit arm of a liberal influencer marketing platform, came with some strings. Among other issues, it mandated extensive secrecy about disclosing their payments and had restrictions on what sort of political content the creators could produce.
In their group chat, influencers debated the details.
“Should we send a joint email (with all of our email addresses) … or, are we just going to send things separately and hope they change everything for everyone?”
Laurenzo, a nonbinary creator in Columbus, Ohio, with over 884,000 TikTok followers, asked the group.
Be forewarned that the entire article is infected with the usual lefty social justice jargon.
Some joked about collective bargaining. “Any Newsies fans here?” Eliza Orlins, a public defender and reality TV star known for her appearances on Survivor, posted in the group. “‘We’re a union just by sayin’ so!’”
The influencers in the chat collectively had at least 13 million followers across social platforms. They represented some of the most well-known voices online posting in support of Democrats, and they’re key to wherever the party moves next. But ultimately, the group didn’t make much progress.
“Reading through this revised Chorus contract like: you win some, you lose some,” a reproductive justice influencer named Pari, who posts under the handle @womeninamerica, responded later in the thread. “I also think there’s at least 4 other things that should change 🤣but the vibe I got from their email was that there would be minimal, if any, changes.” (Laurenzo, Orlins, and Pari did not reply to requests for comment.)
“I don’t feel strongly about pushing tbh,” Aaron Parnas, a Gen Z news influencer who has been called the Gen Z Walter Cronkite and has been lauded in legacy media outlets, posted to the chat. “They aren’t going to modify it anymore. Seems like a take it or leave it.” (Parnas declined to comment.)
A search for “the Gen Z Walter Cronkite” only turns up links to the Lorenz piece, so let’s slap a big old [[citation needed]] on this claim.
“I believe we are in Stage 5: Acceptance,” Pari responded. Creators began signing on to the deal.
For years, Democrats have struggled to work with influencers. In 2024, President Joe Biden’s White House snubbed several prominent content creators after they lightly criticized the administration over its policies on climate change, Covid, Gaza, and the TikTok ban. Content creators who challenged Kamala Harris—including Hasan Piker, a well-known influencer on the left—were similarly unwelcome at campaign events.
After the Democrats lost in November, they faced a reckoning. It was clear that the party had failed to successfully navigate the new media landscape. While Republicans spent decades building a powerful and robust independent media infrastructure, maximizing controversy to drive attention and maintaining tight relationships with creators despite their small disagreements with Trump, the Democrats have largely relied on outdated strategies and traditional media to get their message out.
Mild correction: While there are some “independent media outlets” on the right that were born as “Republican” projects (National Review, Town Hall, etc.), the vast majority of “independent media outlets” were born of the efforts of a host of individuals with multitudes of individual agendas (or no agenda at all) that coalesced into a battleswarm (to not coin a phrase) to combat the disasterous direction the Democrats were taking the country. And they were later joined by a host of not-Republican figures (Joe Rogan, Bret Weinstein, etc.) who thought they were on the left but had to step up in reaction to the disasterous infection of social justice on the left.
Just for the record, I am unaware of any similar program on the right, and I have never received a dime from any Republican group or program, only PayPal donations from individual readers.
Now, Democrats hope that the secretive Chorus Creator Incubator Program, funded by a powerful liberal dark money group called The Sixteen Thirty Fund, might tip the scales. The program kicked off last month, and creators involved were told by Chorus that over 90 influencers were set to take part. Creators told WIRED that the contract stipulated they’d be kicked out and essentially cut off financially if they even so much as acknowledged that they were part of the program. Some creators also raised concerns about a slew of restrictive clauses in the contract.
You might remember that The Sixteen Thirty Fund is a tendril of Arabella Advisors, which has behind all sorts of lefty Astroturf.
The goal of Chorus, according to a fundraising deck obtained by WIRED, is to “build new infrastructure to fund independent progressive voices online at scale.” The creators who joined the incubator are expected to attend regular advocacy trainings and daily messaging check-ins. Those messaging check-ins are led by Cohen on “rapid response days.” The creators also have to attend at least two Chorus “newsroom” events per month, which are events Chorus plans, often with lawmakers.
Elizabeth Dubois, an assistant professor and university research chair in politics, communication, and technology at the University of Ottawa who has researched the ways influencers are reshaping the US political system, says that “we are seeing influencers being pulled into these dark campaigns or shadow campaigns, where the legal aspect is murky at best.”
“Sometimes it is actually clear that influencers are being used to, for example, evade spending limits,” she says. “I think that we need to remember that for democracy to thrive, we do need transparency around who is paying for political messages.”
Snip.
In 2018, The Sixteen Thirty Fund provided $141 million to more than 100 left-leaning causes in order to bolster Democratic support during the midterms, according to a tax filing obtained by Politico. In 2020, the fund distributed more than $400 million, according to the organization’s public tax filing, which Politico said was used in “efforts to unseat then-president Donald Trump and Republicans’ Senate majority.” In 2022, The Sixteen Thirty Fund spent $196 million backing state ballot measures on abortion rights heading into the midterms, according to NBC. Just four donors accounted for close to two-thirds of the fund’s revenue in 2023, according to its tax filing. The largest donor gave the group $50.5 million, with others donating $31.4 million, $21.8 million, and $13.6 million.
“The Sixteen Thirty Fund, which is not required to disclose its contributors, has for years been a major funding source for liberal and progressive causes and groups, including those that spend in elections,” says Walker Davis, a research director for the open-government group Citizens for Responsibility and Ethics in Washington. “Though their recent tax returns indicate that they have pulled back from the eye-popping sums they raised and spent in 2020, the organization is still one of the top-spending politically oriented nonprofits in the country.”
Chorus, which is described in contracts reviewed by WIRED as a “project of” The Sixteen Thirty Fund that handles operations for the creator program, launched in November 2024 as a nonprofit arm of Good Influence, a for-profit influencer marketing agency aimed at helping content creators connect with social-good campaigns. Good Influence was founded in October 2020 by Stuart Perelmuter, the former communications director for representative John Yarmuth of Kentucky. Seeing an opportunity after Kamala Harris’ loss last November, Perelmuter cofounded Chorus with Democratic influencer Brian Tyler Cohen, who has over 4.6 million subscribers on YouTube and leads messaging check-ins for the creator cohort on “rapid response days.” According to records reviewed by WIRED, Chorus claims that its initial creator cohort has a collective audience of more than 40 million followers with more than 100 million weekly viewers and that the organization has “hundreds of creators signed up” and “ready to amplify” messaging.
Why come up with your own opinions when shadowy dark money groups are willing to secretly slip you cash to become another mouthpiece to do The Will Of The Party?
And now you know that a whole lot of “independent” leftwing “influencers” can be bought for the low, low price of $8000.
So good reporting from the Lizard Queen for once…