As greed, bias and AI enshittification continues to degrade Google’s once-vaunted search dominance into barely usable garbage, similar problems are degrading the usefulness of video searches on YouTube.
For once it’s not the ad block wars, as the ad-blockers (and ad-block blocker blockers) seemed to have handily gained the upper hand for the last several weeks. What’s ruining YouTube right now are shorts and AI slop.
For some reason, the powers that be at Google/YouTube have decided that just being the most dominate video platform in the world isn’t enough, and what they really want to do is mimic the braindead hellscape that is TikTok. Hence the bite-sized morsels of annoyance that are Shorts. A good bit of the time, when I’m on YouTube, I’m looking for content to post here. (Or at least that’s my excuse, and I’m sticking to it.) Shorts, being non-embedable, are useless to me. Plus I have no desire to be shunted into your scrolling TikTok clone.
The first tool needed to reverse the enshittification of YouTube is a way to exclude Shorts from search results.
The second thing enshittifying YouTube is the AI Slop infecting the platform these days. Now, I don’t object to the mere existence of AI generated videos there, as some are pretty interesting and/or amusing, like those “Super Panavision” Star Wars re-imaginings, or the imaginary Wes Anderson remakes.
What I object to is those being plopped down in my video feed and search results without any disclaimer that they’re AI. Worse still, AI videos are not only being created and uploaded more than ever, they’re actually being created exponentially and algorithmically, as shown in this Speeed video from five months ago (which I think I’ve linked to before).
It’s one thing when a human tells an AI to create a video, but quite another when AIs are automatically spamming videos to YouTube without human intervention, a mindless army of sorcerer’s apprentices creating more sorcerer’s apprentices, just on the off-chance they’ll suck in enough eyeballs to monetize their ever-rising tide of slop.
Worse, these two flaws combine when setting the previously quite useful “Upload date” filter for video searches. For a lot of things, almost the entire feed is now AI slop shorts that combine the worst of both worlds. For a non-political example, a search for “dog rescue” videos quickly turns up obvious AI slop like this, or this, or this.
They second tool needed to fight the enshittification of YouTube is a new category for the “Report” button where you can label something “AI Slop,” and then have a search option to exclude things tagged AI slop from your search results.
These are two obvious moves to improve the quality of the user experience. So naturally, I don’t expect the powers-that-be at YouTube/Google to implement them…
I have also noticed a lot of channels popping up with obvqious AI thumbnails, stealing content from existing real channels and placing obvious AI voice overs all while the Algorithm suggests I may like this. The reporting structure doesn’t let me report as stolen content and AI Slop.
I have never used TikTok, but you say that Youtube Shorts is attempting to mimic the experience? It’s horrible. It’s like an automatic sludge pipe.
Youtube algorithms suggest videos that I might be interested in. Youtube Shorts makes wild accusations. I follow German physicist, Sabine Hossenfelder, so Shorts gives me dance videos featuring a cute German college girl. I watch White House press briefings, so Shorts gives me Karoline Leavitt on vacation.
It’s like Shorts is saying, “Look, we know you are a guy, because you watch WW II videos. You spend too much time on Youtube to have an enviable social life, but are too timid to search for bra fittings or wardrobe malfunctions. No pressure, but we will just put these Shorts right here.”
Youtube, stop with the Shorts.
I’m with you on AI and the Super Panavision. Sometimes it’s fun. Usually I want videos with real people.