Posts Tagged ‘John Malone’

Why Does CNN Exist?

Sunday, December 12th, 2021

In wake of the news that a CNN producer was arrested for raping children as young as nine years old, I have to ask: Why does CNN even exist in 2021?

They’ve been below the 1 million viewer threshold for some time. Fox News had 71 of the top 100 most viewed cable shows. CNN had zero.

Tucker Carlson’s 8 p.m. show led Fox’s lineup with a dominant 3,667,000 total average viewers and 651,000 average viewers in the key 25-54 demographic. Fox News noted in the release that Tucker’s Kyle Rittenhouse interview drew big ratings, helping to propel the program to the number one spot for November.

After a strong October, Fox’s The Five scored second place in the cable news ratings averaging a total of 3.51 million viewers in the month of November and 557,000 average viewers in the key 25-54 age demographic.

Sean Hannity placed third for November, averaging 3.23 million total viewers, with 541,000 average viewers in the demo.

Fox beat CNN by 294% in primetime viewers and 184% in the demo during prime time. Fox also topped MSNBC by 136% in primetime total viewers and 200% within the demo during prime time.

How many advertisers will continue ponying up ad money for less than a million viewers? (Insert your own “Depends” joke here.)

(Aside: One company that sponsors a lot of CNN and other news shows: Pfizer.)

Given how many CNN hosts slandered Kyle Rittenhouse as a “white supremacist” without proof, I would expect Rittenhouse to file (and win) a very costly slander and defamation lawsuit against them. Also, Alan Dershowitz thinks that Chris Cuomo (speaking of scumbags) could very well win his lawsuit over the remainder of his $18 million contract after his firing.

You know who else thinks CNN has big problems? New CNN owner John Malone.

Liberal CNN needs “actual journalists,” billionaire media mogul John Malone told CNBC in an interview in which he explained there is a place for the news channel in the proposed $43 billion combination of WarnerMedia and Discovery into a new entity Warner Bros. Discovery.

“I would like to see CNN evolve back to the kind of journalism that it started with, and actually have journalists, which would be unique and refreshing,” said Malone, who is longtime chairman of Liberty Media, which is a major shareholder in Discovery and will be the controlling partner of the new media combination.

Which makes it all the more puzzling that Chris Wallace is leaving Fox to go to CNN+. Nothing says “success” quite like shedding 75% of your audience size. Granted, the move probably improves both Fox and CNN, but still amounts to shuffling deck chairs on the Lusitania.

No, retreads aren’t the answer. This situation calls for a clean sweep.

I’m not saying fire everyone.

Maybe you can keep the technical staff.

On-air talent? Gone.

Producers? Gone.

HR? Gone.

Writers? Gone.

Managers? Gone.

Executives? Gone.

Hell, the current taint on CNN is so bad that maybe you standup an entirely new studio with new talent at a different location and go on from there.

But being a modern, civilized man, I’m going to go out on a limb and suggest that razing the current CNN building and sowing the earth with salt should be optional…