Texas Attorney General Ken Paxton is suing Google again, this time over location tracking.
Texas Attorney General Ken Paxton has sued Google for harvesting the location data of its users, claiming the practice violates the Texas Deceptive Trade Practices Act (TDTPA).
“This most recent Google lawsuit argues that the company misled Texas consumers by continuing to track their personal location even when the user thought he or she had disabled it from doing so. Google then uses the deceptively gathered data to push advertisements to the consumer, earning the Big Tech company enormous profits,” Paxton’s office stated in a press release issued Monday morning.
The Texas Deceptive Trade Practices Act is a law that requires businesses in Texas to truthfully represent their products and ownership to consumers. By misleadingly implying to users that they can stop location tracking, Paxton claims Google violated the section of the law that bans businesses from withholding information that might prevent consumers from using their product.
“Google has systematically misled, deceived, and withheld material facts from users in Texas about how their location is tracked and used and how to stop Google from monetizing their movements,” the lawsuit claims.
“[While] many Texans may reasonably believe they have disabled the tracking of their location, the reality is that Google has been hard at work behind the scenes logging their movements in a data store Google calls ‘Footprints.’ But while footprints generally fade, Google ensures that the location information it stores about Texans is not so easily erased.”
The lawsuit claims that the sheer prevalence of Google technology makes the company’s data collection all the more effective, complete, and specific. Paxton argues that location data alone allows the company to create a “unique mosaic” of each user with information like health status and religious affiliation inferred from travel habits.
This is a good time to remind you that if Google or Facebook has your email address or phone number (and they do), they have all your personal information and can track you no matter how many cookies or location tracking controls you turn off. And it’s not just them: Any of their advertising partners that has your email or phone number can link you to your Google and/or Facebook profile. So any time you enter your email to, say, use Wi-Fi at a venue, it’s a good bet they automatically have access to all the ad profile information Google and Facebook have gathered on you. And I suspect this information is tied to your phone in various ways, cookies or no cookies.
