Lawrence Person's BattleSwarm Blog

If I were tracking the 2024 Republican Presidential Primaries the way I tracked the 2020 Democratic Presidential Primaries (I’m not; the Democratic Presidential Clown Car Update was a huge pain in the ass and I don’t have the time to spend on it), Vivek Ramaswamy is exactly the sort of fringe candidate I’d give some time and attention to.

Vivek Ramaswamy, the millionaire entrepreneur and author of Woke, Inc., told National Review on Monday that he is “strongly considering” a run for president and expects to make a decision “very soon.”

Ramaswamy said he’s been drawn to the idea of running to address a “national identity crisis” that has left Americans hungry for purpose, meaning, and identity.

“We are at a point in our national history when the things that used to fill that void — faith, patriotism, hard work, even family — have disappeared,” he said, adding that in its absence, “wokeism, climate-ism as an ideology, radical gender ideology, Covidism” have become secular religions that fill that “black hole of identity.”

Conservatives have gotten too good at pointing out the problem and “trying to stamp out the poison without actually addressing the real problem,” said Ramaswamy, who has been dubbed the “CEO of Anti-Woke Inc.” The solution, he says, is to “fill that identity void with a vision of American national identity that runs so deep, that it dilutes the secular agendas to irrelevance.”

Those such as President Biden who deliver a vision of national unity by beginning in the middle and calling for compromise are doing it wrong, Ramaswamy said. In order to build unity, the country must return to the “extremism of the ideas that set America into motion: free speech, unbridled meritocracy,” he said.

“I think most people believe these ideals and most people think their neighbors and their colleagues believe these ideals to be true as well, but they can’t be sure anymore, because they don’t feel free to talk about it,” he said. “And so that’s been one of the hallmarks for me, is to start talking openly, again, to lead the way by actually doing it.”

Ramaswamy founded biotech company Roivant Sciences in 2014 and served as its CEO until 2021. That year, he published Woke, Inc.: Inside Corporate America’s Social Justice Scam, which says that despite “rosy promises of a better, more diverse, environmentally-friendly world,” stakeholder capitalism “robs us of our money, our voice, and our identity.”

In May 2022, Ramaswamy announced the launch of his new financial firm, Strive, which would focus on “excellence capitalism” rather than encouraging American corporations to get involved in social or environmental issues.

The Ohio-based firm was created to solve what it says is a fiduciary problem created by investment companies such as BlackRock, Vanguard, and State Street, which have used clients’ funds to “exercise decisive influence over nearly every U.S. public company to advance political ideologies that many of their clients disagree with.”

“Over the last two years, I have traveled the country and listened to the concerns of everyday Americans who want to be heard in the places where they shop, work and invest,” Ramaswamy said in a statement at the time. “We want iconic American brands like Disney, Coca-Cola and Exxon, and U.S. tech giants like Twitter, Facebook, Amazon and Google to deliver high-quality products that improve our lives, not controversial political ideologies that divide us. The Big 3 asset managers have fueled this polarizing new trend in corporate America, and that’s why we’re going to compete with them head-on to refocus American companies on the shared pursuit of excellence over politics.”

In September, Ramaswamy published his second book, Nation of Victims: Identity Politics, the Death of Merit, and the Path Back to Excellence.

He told National Review on Monday that he has been working to create a space for open conversations about a return to American ideals in recent years.

“I wasn’t free to speak as an elite CEO or the other environments I had been in, but I purposefully stepped aside from my job as a CEO to make this my mission over the last three years, to start talking openly,” he said.

He wants to “revive the American dream in the 21st-century context,” a vision that is of personal importance to Ramaswamy who has “lived the full arc of the American dream” as a first-generation Indian American. Ramaswamy, who attended Harvard for undergrad before attending Yale Law, is the son of a General Electric engineer and a geriatric psychiatrist.

Another box he checks is “Can self-fund,” as he is reportedly worth $500 million. That’s the sort of money that can easily get you to the finish line…in a senate or governor’s race. As Tom Steyer and Michael Bloomberg proved, spending $50 to $200 million

Is he a better speaker than Steyer or Bloomberg? That’s a pretty low bar, but yes:

That’s the latest video from his YouTube channel. Which, as of this writing, has 44 views.

So you can begin to see the scope of the problem.

Ramaswamy is a guy who might make a serious candidate for a lower-level job, but who wants to run for President as an outsider message candidate. In that sense, he’s a lot like Andrew Yang was for Democrats in 2020. But while Yang’s message was a bit eclectic for Democrats, Ramaswamy’s seems to be a lot closer to the default position for Republicans. It’s hard to see the necessary war against radical social justice being a wedge he can use to calve votes from higher profile and more experienced candidates.

It would be great if there were a Republican candidate in the 2024 Presidential race who was running to destroy wokeness…and who was also a proven elected leader of a large, successful state.

Like, say, Florida.

That’s the sort of candidate a majority of Republicans could get behind…