Last week there were two events that I used to pay attention to that this year I ended up ignoring entirely: The Oscars and the NFL Draft. The NFL draft I ignored because of the league’s “getting woke” (though the fact the Texans have been sucking hard makes the decision much easier). The Oscars I have ignored for similar wokeness reasons, plus general disinterest, for a long time, even before the weirdness of 2020.
It seems that I’m not alone, since Oscar ratings were a disaster:
Everyone knew this was coming, given how pathetic the ratings were for the Golden Globes and the Grammys, but even so, the viewership numbers are a shocking disaster for the Academy Awards broadcast. After last year’s rock-bottom viewership hit 23.6 million and the top award went to a Korean film, Parasite, the average person hadn’t even heard of, this year’s Oscars went full woke. You never go full woke . . .
Ratings crashed 58 percent off last year’s abysmal viewership, down to 9.85 million Americans. Let that sink in: In a nation of 330 million, not even ten million Americans watched the Oscars. The Academy of Motion Picture Arts and Sciences’ strategy of embracing diversity as a supposed means to bring in younger viewers has proven a complete failure: Ratings were down even more for young adults. In the 18–49 demographic, ratings crashed 64 percent. The star power is gone. The glamour is gone. The public interest is gone.
The Oscars always had problems but in the last decade they’ve become turgid, sanctimonious, predictable, joyless, and boring, not to mention bitter and negative about the country that has created so much splendor and wealth for the lucky few who get to appear onstage at the ceremony. Every year, its top honor goes to a cinematic op-ed destined in most cases to be quickly forgotten rather than an enduring and meaningful piece of entertainment.
The Academy needs to completely rethink the direction it is going in if it wants to salvage any viewership or cultural relevance whatsoever. Like many other institutions, it has mistaken Twitter mobs for the voice of the people and allowed itself to be guided by the former at the expense of heeding the latter.
“Turgid, sanctimonious, predictable, joyless, and boring.” There’s ad headline to put in Variety!
Here’s the video from The Critical Drinker that makes the same points with a bit more pungency, while also noting that many of those working in Hollywood are are absolutely horrible people who have no business lecturing the rest of the country about anything, with a side order of Sullivan’s Travels:
“Unwelcome political diarrhea” sums it up nicely…
(Hat tip: Borepatch.)


