The Russo-Ukrainian War continues to accelerate military innovation at a furious rate. The latest innovation isn’t a better drone or newer hardware, but introducing a fundamentally new organizing principle: the gamification of combat.
This article from September lays out the basics.
The tall, bearded officer, code-named Prickly—like all Ukrainian fighters, he uses a call sign to protect his identity and his family from wartime retaliation—is proud as a peacock of what he has done in six months at the helm of his frontline drone unit. In an interview with me, Prickly gave some of the credit to Kyiv’s new “e-point” system, called the Army of Drones Bonus.
He and several of his men explained how the system works in an conversation near a former farmhouse in eastern Ukraine. The yard is littered with military equipment and junk, including the farmer’s much-worn living-room furniture, now arranged around a makeshift fire pit. Several stray cats and a mangy dog wandered around as we talked. “We’ve improved our performance by a factor of 10,” Prickly said. “We know that thanks to the drone points system, which measures how many men we kill and how much equipment we destroy.”
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The top brass in Kyiv struggle to keep up with this innovation—both the new technology and its use on a highly decentralized battlefield. Drone production is scattered and diverse, with the Ukrainian drone company DroneUA estimating that as many as 700 companies and 500 suppliers are now churning out UAVs of every description. Active-duty units control their own budgets. With drones and other military kit in short supply, most fighters supplement what they get from the government with items they buy themselves—their own clothing and vehicles, for example—crowdsourcing, and donations from charity foundations. Some units say they count on donations for more than two-thirds of their drones, and most modify the devices they receive to suit their unique battlefield circumstances.
Kyiv is working to tame this chaos with organizational reform—a corps-based command system aligned with NATO practices. But the armed forces also strive to take advantage of decentralization, harnessing it to drive innovation and effectiveness on the battlefield. That’s where the point system comes in—allowing fighters to bypass the bureaucracy in Kyiv and buy weapons directly from manufacturers.
Frontline commander Prickly said that drone pilots save video clips of the damage they do—whether destroying machinery or killing Russian soldiers. The unit prepares a daily montage and sends it to the Ministry of Defense, where experts comb over the footage to confirm the unit’s claims and confer points for verified destruction.
The allocation changes regularly, but as of June 2025, Business Insider reported that destroying a tank was worth eight points. A multiple launch rocket system counted for 10. Killing a regular Russian soldier earned 12 points. Wounding a drone pilot was valued at 15 and eliminating him netted 25. In the final step, the payoff, units use the points they’ve earned to purchase equipment—drones, drone jamming devices, ammunition, and other goods—on Brave1 Market, an online shopping platform not unlike Amazon.
For some battalions, including Prickly’s, this represents a sea change. In mid-summer, his unit, part of the 54th Separate Mechanized Brigade, ranked fifth in the nation in total points earned. “It keeps the weapons coming,” he said. “What’s different isn’t just how much you get. It’s also the choice available on the marketplace.” In the past, Kyiv sent what it sent—often the most rudimentary equipment—and units struggled to upgrade it for use on the changing battlefield. “Now we’re in direct contact with producers,” Prickly says. “We order exactly what we need, and it comes ready to use.”
Ukraine’s government-run media platform, United24, also reported that the Ukrainian government reaps data from the point system, enabling it to make better decisions about strategy. Varying the allocation—how many points, say, for a destroyed tank or for killing a drone pilot—gives Kyiv a new tool of command and control. Signals from the field about changing demand—what kinds of drones are selling best on the marketplace—help the armed forces make procurement decisions, and the system is a boon for manufacturers, who can lock in larger, longer-term contracts, enabling them to invest for the future.
Denys Davydov explains in more detail:
We’ve already seen the U.S. military adopt some video game technology, such as video game controllers for the prototype M1E3 tank.
Science fiction has been predicting video gamers making effective warriors for decades, from Orson Scott Card’s Ender’s Game to Michael Bishop’s “The Last Child Into the Mountain.” But I don’t think anyone ever thought up video game reward systems as the basis for advanced weapon distribution.
Britain had one of the best professional military systems in the world, but by the end of World War II they found an American system focused on logistics and speed surpassing their results on actual battlefields. (Montgomery spent two months preparing to cross the Rhine in the meticulously planned Operation Plunder; Patton did it in one night using small boats without asking permission.) In the modern world, America’s “pull” logistical system runs rings around the Soviet/Russian “push” system. We’ve already covered how Ukraine now has a direct feedback loop between front-line units and MilTech equipment manufacturers.
Ukraine’s gamification approach represents another potential logistics revolution, with the best units potentially making use of the best gear. But a significant amount of the gamefication approach’s effectiveness may be unique to the static, atomized, defense war of attrition Ukraine is fighting, as the system seems less suitable to, say, big offensive pushes. And there have to be guardrails in place to prevent drone operators from “going Rambo” rather than supporting more important mission objectives.
Still, the ability of front-line units to interface directly with manufacturers for new gear is an approach I could see the U.S. military undertaking for some units.
And if Russians are outraged about their soldier’s deaths being used in a video game-like scoring system, 1.) They sure don’t seem to have cared enough about their soldiers being killed in wasteful “meat wave” assaults and endless undermanned probing attempts, and 2.) Maybe they should have avoided launching an illegal war of territorial aggression in the first place…
