In his nascent bid for Congress, Brandon Herrera is putting two things to the test: embattled Congressman Tony Gonzales (R-TX-23), and the ability of next-generation politicians to overcome statements — and jokes — made on social media.
Known popularly as “The AK Guy,” Herrera is a YouTuber boasting a large following whose schtick is firing cool guns and teaching his viewers about their characteristics and history. His X bio reads, “Congressional Candidate (R TX-23) YouTuber, Second Amendment Absolutist, VERY Politically Incorrect.”
The field of Republican primary challengers pushed Gonzales to a runoff, with the incumbent falling 4.6 points away from winning the primary outright; Herrera received 24 percent of the vote, finishing a comfortable second place and securing a runoff against the incumbent.
Now he’s the last man standing between Gonzales and a third term in Congress.
But standing between Herrera and the upset is the very reason he has such a large following: his irreverent, and very entertaining, streaming persona. Herrera’s YouTube channel has 3.3 million subscribers and the pinned video is him testing out the “magic bullet theory” related to the JFK assassination — namely that the bullet attributed to the president’s death looks as if it didn’t actually hit anything, let alone a human being.
But it was a different video that caught the attention of his opponent — and a national media outlet.
“Rep. Gonzales’ right-wing GOP challenger posted videos featuring Nazi imagery, songs, jokes,” reads a headline from the publication Jewish Insider. The video in question is an informational on the MP-40 submachine gun, developed in Germany during the Nazi Third Reich.
Discussing the gun, Herrera refers to it as “the original ghetto blaster” and then shows a sardonic black and white montage firing the weapon as the German military marching song “Erika” plays.
“If the MG-42 was Hitler’s buzzsaw, the MP-40 was Hitler’s street sweeper,” he adds.
At the end of the video, Herrera says of the sarcastic tone and jokes, “The best way to not repeat history is to learn about history. And the best way that I know to get you guys to learn about history, is make really f—– up jokes about it.”
In acknowledging the “edgy” humor, Herrera unknowingly handed ammunition to his future political opponents — the effectiveness of which remains to be seen and a potential dagger that Herrera brushed aside.
“Whereas before you have little statements that can be taken out of context or jokes that were made that would tank careers, it’s no longer that way,” Herrera told The Texan in an interview, suggesting the current political climate has passed the point of caring about such remarks.
“One of the big catalysts for that change was the way that Trump ran his campaign. I think people related to him and people aren’t really afraid to see that side of elected representatives anymore.”
About the potential shift, Herrera added, “[Candidates] don’t have to be as squeaky clean, and really, fake as they have been in years past. And I think we’re getting closer to an era of real people.”
“Being representatives now, which I think is going to be a net positive because people are realizing it doesn’t matter what jokes have been made in the past, and it doesn’t matter if your congressman was caught swearing or something like that. People care about how you vote and I think that’s the core of it. And that should be what people vote on.”
Is a post-Trump disdain for political correctness going to prevent it from being used on other candidates for edgy humor? Maybe. But a bigger problem for Herrera is that he came out of the primary 21 points behind Gonzales. That’s a large gap to make up, especially since Gonzales is out-raising Herrera. Absent dramatic developments, the vote and money gaps may be too big for Herrera to make up between now and May 29.